20/04/2026
The Year My Dreams Feel Apart
I’ve always had a dream of becoming an athlete. In January 2025, I joined a team to pursue elite running. I made drastic changes to my lifestyle and was finishing in the top 30 at the 5K Danish Championships within a few months. Soon after, I was overtrained and mentally exhausted. I quit to focus on my well-being. While I got to be an athlete, my dream was short-lived. I also had a dream of inspiring others to become an athlete. In the fall after finishing my studies, I moved to Madrid to study a master’s programme in Sports Marketing. Unfortunately, the programme had little to do with inspiration and I decided to withdraw. When you like to dream, you are prone to being sold one. My dream-chasing put me on a lonely path. I felt naive and greedy for thinking that leaving everything behind to follow my dreams was a good idea. That felt like my shot. Now, I’m back in Denmark. Finding my feet again. Learning that I can pick up the broken pieces and craft my dream instead of chasing it. It starts with sharing who I am and realizing that I’m living it right now. 

Why Strategy
In 2017, I was on a school trip to San Francisco. We visited Stanford University and received a lecture by an inspiring professor. He dared us to dream big and be the difference we wanted to see in the world. I’m from a small country, so I was baffled at the audacity to go big. While I wasn’t quite ready at a tender high-school age to take on greater societal challenges, it lit a fire within me. Years later, I created a fundraiser for a school in a favela. I raised awareness by challenging my audience to donate if I achieved my goal time, telling stories about my fascination with Brazil as a kid, handing out flyers, securing sponsors, organizing community runs and creating content. The donations from the campaign gave ten kids from the favela one year of English education and a tad bit more hope of pursuing their own dreams. So why do I want to be a strategist? I guess, to have the permission to dream up big ideas, and to do so with other people. Dreams are wonderful, but as the humbling forces of life taught me, they are meant to be shared. 

Why me?
As a dreamer, I’m ambitious and full of heart. Restlessly searching for answers. Sometimes struck by selfconciousness, but always striving to be myself. I was a faint-hearted kid who stayed away from harmful stuff like sugar and alcohol, and didn’t break the rules that all the other kids did. A lot of things scared me, and that felt like a strap. Taking life by the throat meant fearlessly embracing the world and some of its indulgences. I travelled a lot. Partied a lot. Threw myself into every experience with full force. This included my exchanges, first to a university renowned for its sunshine and social life (also for its innovation which was a perfect coverup) and then to Brazil where I could kick it with the locals in portuguese and loosen my inhibitions to earbreakingly loud bail funk. I had an innate desire to break free from my restraints by being independent, cool and culturally savvy. “Choose a career for who it allows you to be”, I heard a purpose guru say in a TED Talk. Being a strategist would allow me to be those things. As a strategist, I can combine creative, analytical and strategic thinking, and I love to tie it all together through compelling storytelling. I’m a vivid and eager communicator who can convey insights clearly through a variety of media, including role-playing (please let me do role-playing). I’m also an immersive researcher who can sometimes forget all earthly responsibilities to fully dive into a subject. An area of improvement my friends and family appreciate that I’m working on, but I’ve also learned that inclinations are not there to be resisted. They are there to tell you and me that I should be a strategist. 

Why me?​​​​​​​
In all honesty, I’ve had no idea what I wanted to do with my life since I came home from Madrid, partly because I’ve never liked the idea of blazing along a conventional career path. I really try to follow my heart. When I watch an ad like “Dream Crazy”, I feel something special. I want other people to feel that. Make people’s dreams run wild, like mine do. Make people in Denmark dream about people in the favelas. Everyone has dreams, but where I come from, we don’t talk about them enough. We should, because dreams are meant to be shared.  
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